Millennials on Mobile and the 1.4 Trillion Dollar Prize
In the U.S. alone, Millennials currently spend $600 billion annually. This annual spend is expected to hit $1.4 trillion by the year 2020—if not sooner. As a brand, how effectively you engage them will determine how large—or small—your slice will be.
THE MOBILE NATIVES
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90% of Millennials own mobile phones
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50% own smartphones
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50% access the internet on mobile
WHAT THEY WANT
- 60% say they like or follow brands just to get deals and offers
- 77% participate in reward programs
- 77% want mobile coupons or rewards
- 60% want to redeem rewards from their phone
- 59% want exclusive offers
A Virtual Nation, Virtually Untapped
There are 1.73 billion active users on Social Media networks today. Put in context, they would constitute the most populous country on the planet and the world's biggest market that no one is effectively selling to.
GLOBAL PENETRATION OF SOCIAL MEDIA AMONG INTERNET USERS